Strategic ManagementAnheuser-BuschMission Statement: What is itThe mission statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a foundational element for an overall strategy and the development of more specific functional strategies (Abrahams, 1995). By defining a mission, an organization is making a statement of organizational purpose. Christopher Bart, a leading researcher in the art of mission statements, says, “A good mission statement portrays the unique and enduring reason for an organization's existence and stimulates stakeholders to follow common goals. It likewise enables a purposeful allocation of organizational resources as it forces a company to address some difficult questions: What is our business? What are we trying to accomplish? (Bart,1998). , 1996). The reader should want to be part of an organization after reading its mission statement. It should be lasting, even if not set in stone. The statement should project a sense of value, purpose and shared expectations the intrinsic value of the company's products/services (David and David, 2003). Furthermore, David and David (2003) suggest that the document should include the following nine components: overall strategy and development of more specific functional strategies. For 1. Customers2. Products/Services3. Geographic markets4. Technology5. Concern for survival/growth/profits6. Philosophy7. Public image8. Employees9. Distinctive competenceAnheuser-BuschAnheuser-Busch's activities and resources are focused on beer, admission to adventure parks...... middle of paper......the best to contribute to the enjoyment of life through its products and services. Based on these elements, I can say that the company's mission statement is good as it incorporates the necessary elements for an effective and realistic mission statement. Sources: Abrahams, Jeffrey. (1995). The Mission Statement Book. Berkeley, California: Ten Speed ​​Press. Anheuser-Busch Companies. (2003). "Vision, Mission, Values." [Online]. www.anheuser-busch.com/misc/vision.htmlBailey, James. (December 1996). “Measuring your mission.” Management accounting (USA). v78 n6 pp44-46. [Online]. www.web1.infotrac.galegroup.com Bart, Christopher. (August 1998). “The mission matters.” The newspaper of the CPA. v68 n8 p56-57. [Online]. www.web1.infotrac.galegroup.comDavid, Forest, & David, F. R. (2003). It's time to reframe your mission statement. Business strategy journal, 24(1), 11-15.