Based on all three articles, Cogeco's reputation for customer service received a positive rating. Cogeco is successful because it takes pride in customer relationships. Customers are the heart of a business and what makes Cogeco so unique is its combination of tangible and intangible goods and services offered to its customers. Cogeco offers a wide variety of products and services that meet specific customer needs. They offer both their commercial and residential customers, both business partners and non-business partners, various telephone service packages, television packages and Internet service packages. Furthermore, Cogeco offers high-quality customer service through its call centers. For example, Cogeco offers residential customers the ability to customize their home phone packages with various calling features at competitive rates (Marketwired, 2014). According to the duty of a customer service representative, it is his job to help the customer find the product or service that meets his needs and wants. Beyond that, a customer service representative should listen and answer customer questions relevant to purchasing the product. Once the customer representative has completed all of these tasks, they begin to develop a relationship with their customer. Establishing relationships with customers fosters a positive reputation for the organization and builds trust and loyalty towards the customer. Due to Cogeco's exceptional customer service reputation, the company has been awarded four times for highest customer service satisfaction by service quality measurement in the telecommunications and television category (Cogeco, 2014). When... half the paper... .sier is finding the right solutions for that customer. Empathy is one of the qualities a customer representative should display when customers have problems. By putting yourself in the customer's shoes, it is easier to understand what they are going through. Works Cited Cogeco. Support: Award for maximum customer satisfaction. 2014. Retrieved from "http://www.cogeco.ca/web/on/en/residential/support/award.php"" Cogeco Cable extends its home phone service to Valcourt. Marketwired (2014) ProQuest. Wednesday 5 February 2014."OnePosting chooses Cogeco Data Services cloud infrastructure to power its electronic invoicing solution." Marketwired (2014) ProQuest Web, February 5, 2014." Cogeco Cable Canada recognized by Service Quality Measurement Group, Inc. ("SQM. Group") for quality customer service in 2013. Marketwired (2014) ProQuest Feb 5. 2014